Marketing for the Makers of What’s Next
Over the past decade, I’ve helped organizations across healthcare, technology, and academia clarify their voice, connect with the right audiences, and grow with integrity. I’ve led brand and marketing efforts across continents, from global health partnerships to early-stage startups.
I started Jooni because I believe great marketing doesn’t just sell, it builds trust, opens doors, and reflects who you are at your core.
If that sounds like the kind of partner you’re looking for, let’s talk.
Your Strategic Marketing Partner
Brand Positioning & Messaging Frameworks
Uncover the story only you can tell, then tell it with precision. We dig deep to understand what sets you apart and why it matters. Then we craft messaging that cuts through the clutter and sticks. The result? A brand voice that feels unmistakably you and resonates with the people you’re trying to reach.
Go-to-Market & Product Marketing Strategy
Launch with confidence. Scale with intention. Whether you’re introducing a new product, entering a new market, or repositioning for growth, we build the roadmap that gets you there. From audience segmentation and competitive positioning to channel strategy and launch execution, we ensure every step is purposeful and every dollar works harder.
Content Planning & Thought Leadership
Build authority that opens doors and drives meaningful conversations. Great content isn’t about volume, it’s about value. We help you identify the insights worth sharing, then create a content strategy that positions you as the expert people turn to. From editorial calendars to signature pieces that spark industry dialogue, we turn your expertise into influence.
High-Trust Communications
Whether you’re addressing partners, customers, or investors, we help you earn attention and keep it. In high-stakes moments—fundraising, partnerships, crisis communication, or major announcements—every word counts. We craft communications that build credibility, inspire confidence, and move people to action. Clear. Compelling. Completely aligned with your values.
Not sure what you need yet?